Au Bonheur des Dames - Wikipedia. Au Bonheur des Dames (French pronunciation: .
It was first serialized in the periodical Gil Blas and published in novel form by Charpentier in 1. The novel is set in the world of the department store, an innovative development in mid- nineteenth century retail sales. Zola models his store after Le Bon March. The narrative details many of Le Bon March. Like its predecessor, Au Bonheur des Dames focuses on Octave Mouret, who at the end of the previous novel married Caroline H.
Now a widower, Octave has expanded the business into an international retail powerhouse occupying, at the beginning of the book, the greater part of an entire city block. Au Bonheur des Dames was first translated into English by F. Several other translations have appeared since.
John Calder published April Fitz. Lyon's translation in 1. Zola describes the inner workings of the store from the employees' perspective, including the 1. Many of the conflicts in the novel spring from each employee's struggle for advancement and the malicious infighting and gossip among the staff. Denise's story is played against the career of Octave Mouret, the owner of Au Bonheur des Dames, whose retail innovations and store expansions threaten the existence of all the neighborhood shops.
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Under one roof, Octave has gathered textiles (silks, woolens) as well as all manner of ready- made garments (dresses, coats, lingerie, gloves), accessories necessary for making clothes, and ancillary items like carpeting and furniture. His aim is to overwhelm the senses of his female customers, forcing them to spend by bombarding them with an array of buying choices and by juxtaposing goods in enticing and intoxicating ways. Massive advertising, huge sales, home delivery, and a system of refunds and novelties such as a reading room and a snack bar further induce his female clientele to patronize his store in growing numbers. In the process, he drives the traditional retailers who operate smaller speciality shops out of business. In Pot- Bouille, an earlier novel, Octave is depicted as a ladies' man, sometimes inept, who seduces or attempts to seduce women who can give him some social or financial advantage.
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In Au Bonheur des Dames, he uses a young widow to influence a political figure. The book ends with Denise admitting her love for Octave. Her marriage with Octave is seen as a victory for women, by her conquest of a man whose aim is to subjugate and exploit women using their own senses.
Relationship to the other Rougon- Macquart novels. In this case, the environment is the department store. Octave Mouret is introduced briefly in La fortune des Rougon. He plays a larger but background role in La conqu.
As an innovator and risk- taker, Octave combines his mother's imagination with his father's business sense, making the department store the perfect milieu for his natural gifts. He also inherits from his great- grandmother (Adela. Octave also appears briefly or is mentioned in La joie de vivre and L'. The BBC launched a second series in October 2. The novel was adapted for the stage, with the title The Department Store, by Justin Fleming, and was premiered at The Old Fitzroy Theatre Sydney in 2. Christopher Hurrell.
The novel was adapted into a play for BBC Radio 4 that premiered in September 2. New York: Farrar, Straus & Giroux. Zola, E. Au Bonheur des Dames, translated as The Ladies' Paradise by Brian Nelson (1. Zola, E. Au Bonheur des Dames, translated as The Ladies' Delight by Robin Buss (2.
Zola, E. Le doctor Pascal, translated as Doctor Pascal by E. Vizetelly (1. 89. References. Retrieved September 2. The Paradise, which stars Joanna Vanderham is an adaptation of The Ladies' Paradise, the classic novel by .